When we remember past employers, what is or was their reputation? How are those reputations viewed by the public? How do our personal reputations impact our employers and how can their reputations positively or negatively impact our lives today and into the future?
All good points that deserve your attention.
People mix up SEO (Search Engine Optimization) with online reputation management. To keep it simple, SEO is taking any digital experience, (looking for someone, looking for an organization, information, blogs, reviews, research) or any online inquiry, so that search engines find the right criteria and what you are looking for is populated onto the search page. Keywords and tags are ranked, depending on optimization and each engine ranks keywords used to find what someone is looking for.